Friday, January 31, 2020

2 Brand Names Summer Learning Journey:

27 Brand Names and also how they got their name:
1. Deadly Ponies.

How did they get the name?: Renowned handbag company Deadly Ponies is the brainchild of New Zealand designer Liam Bowden. But the brands unique name was not Bowden thought of himself. Deadly Ponies originated from a friend at university. "I wore these slippers which peoplethiught were made out of pony as they had a long hair, but were really made from a goat hide." Bowden said. The nickname Deadly Ponies stuck and flowed into the brand name. Deadly Goats doesn't quite have the same ring to it.

2. Allbirds.

How did they get the name?: Former All White turned entrepreneur Tim Brown launched innovative footwear company Allbirds back in 2014. Brown said the name ode to New Zealand. "When people first settled in New Zealand (NZ) , there were no mammals on the island, just birds. It's also a reference to our sustainable mission. Birds are a great predictor of environmental health and well being , so when the birds are thriving , it's a good sign that an ecosystem is doing well" Brown said. "As a brand that uses sustainable materials and draws inspiration from New Zealand's incredible natural environment and birdlife, It was important for us to choose a name that communicates that to our customers."

-Manvi.

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